BMW and Guggenheim team up

BMW and Guggenheim team up

BMW and the Guggenheim have started a six-year collaboration: the BMW Guggenheim Lab. Three different pavilions will travel to nine different world cities in order to help find solution to urban problems through lectures, workshops and interaction. The first pavilion opened yesterday on New York’s Lower East Side. The idea came from the young curators David van der Leer (31) and Maria Nicanor (30); the Dutch architects Kristian Koreman and Elma van Boxel of ZUS are part of the international ‘lab team’. Courageous of megabrand BMW to invest an undoubtedly mega sum in a project with such an undefined and unpredictable outcome.

Read my article (in Dutch) for NRC Handelsblad and watch the film at http://www.tracymetz.nl/publicaties/index.php?pub_id=257#257

Left: Kristian Koreman and Elma van Boxel of ZUS Architects, right: Atelier Bow-Wow’s mobile pavilion, the first building ever made of carbon fiber 

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