Nextdoor: digital platform for neighborhoods – Interview with co-founder Sarah Leary
Nextdoor is a free private social network for neighborhood communities. It launched in 2011 in the US and at the beginning of 2016 in the Netherlands, its first European rollout. It has become quite popular: in the US 75 percent of all households use it, and in the Netherlands over a third of the neighborhoods have adopted it in just the past year and a half. In the UK, where the app was launched last September, it now represents 44% of the country’s neighborhoods, and release in France and Germany is pending. “It took us four years to attain the growth in the US that we have already experienced here in the Netherlands,” says co-founder Sarah Leary. “The Dutch love smartphones and are early adopters of social networking services.”