A film, an app, an artwork, a Twitter-campaign, a product: those are just a few examples of social design with water. They can get an issue on the agenda, create a community and launch new products. For the book compiled by Anne van der Zwaag on social design, Looks Good Feels Good Is Good, I wrote the chapter on water. The world is ready for designers who, rather than adding yet another chair to what is already there, devote their time and creativity to solving the world’s (water) problems.
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